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Fragrance
"Fragrance sets the mood and frees the spirit"
It is well known that fragrance can enrich our lives, uplift our moods and capture our imagination. We expect the fragrance embodied within our home and personal care products to please and pamper us - mind, body and soul. Of all the senses it is the sense of smell that works the most instantly and has the greatest impact on our emotions. We cannot choose to ignore a smell, and this can evoke very strong feelings: an unpleasant odour will very quickly have a negative impact on our moods; and if a location smells fresh, it will be perceived to be clean and well looked after.
In ancient times, it was common practice to offer aromatics to the gods in religious ceremonies and funeral rites, and the use of scented oil on the body was thought to render it a nobler vessel, emulating the higher spiritual beings. Originally, perfume and fragrant oils came from scented plants, flowers, gums, resins or animal sources. As the years went by, the interest in fragrant substances intensified and the ways in which they were used multiplied.
In the late 1800s the first synthetic fragrance material was produced. Since then, an explosion of fragrance houses came about, and perfumes were no longer reserved for the elite. The use of synthetics may not always have been desirable, but with growing concern about the harvesting of certain raw materials, such as Sandalwood, their use has proved invaluable in opening up the range and applications of fragrance.
Today, fragrances are used in many varied, interesting and innovative products, some highly functional whilst others are purely indulgent, but what is certain is that there is generally a fragrance for every application.
Click for further reading:
Fragrance - A Short History
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